Padel Goes Global: How Playtomic Became a Pillar for Alejandro Betancourt López

Padel has spread fast, and somebody had to handle the booking. Playtomic, run from Madrid, became the software layer that lets players reserve courts and clubs manage them, and it sits among the holdings tied to Alejandro Betancourt López.

The platform grew as the sport did. Rather than chase a single city, it built a network that travels with the game wherever clubs open their doors.

Scaling through acquisition

A purchase pushed the company up a tier. Playtomic reached a €200 million valuation after its 2022 GotCourt acquisition. The deal folded a competitor’s footprint into its own.

Buying GotCourt did more than add users. It pulled together courts, clubs and players under one booking system, the kind of density that makes a marketplace harder for newcomers to unseat.

Crossing the Atlantic

The next move aimed west. Playtomic raised another €65 million in March 2025 to push into the United States, a market where racquet sports keep gaining ground.

The raise fit a pattern across Betancourt López’s portfolio: build the operating business at home, prove the model, then fund the jump abroad. Padel software went global from Madrid, and the capital followed the traction rather than leading it.