How Fortress Investment Group Became a Leading Private Equity Firm

Many people don’t comprehend asset management business and the operations of the industry as a whole. There’s also a divide in knowledge, experience and net worth regarding average and established investors who don’t realize the potential of other money management strategies. Comprehending the industry of asset management including why it’s important helps investors make more informed decisions regarding investment. An excellent example of an asset management company is Fortress Investment Group.

Fortress Investment Group is a prominent alternative asset management company establishing in 1998. It’s also a globally diversified management firm situated in New York. Over the years, Fortress Investment Group has become the largest of its kind in the world. Founded by three principals namely Wes Edens, Randal Nardone, and Robert Kauffman, the company operates credit funds, traditional asset management, as well as private equity. It started with about $400 million in capital resources, but after two decades of operating, the company is now handling more than $71 billion alternative assets affiliated with private equity. Moreover, it’s has employed more than 2,000 clients and served more than 1700 clients universally. It also has affiliates in Dallas, Singapore, Shanghai, and London.

Fortress Investment Group specializes in:

• Asset-based investing
• Operations management
• Capital Markets
• Industry-specific knowledge

In asset-based investments, Fortress Group manages a broad spectrum of assets including capital, financial units, and real estate. The company is equipped with knowledge in pricing, financing, as well as managing physical assets. In operations management, the company has developed exponential tools for siphoning value from intricate investments. It also excels at evaluating structural as well as strategic facts found in the industry when handling portfolios.

Over the two decades of its existence, the firm has developed expertise in mergers and acquisitions. Its staff understands and has excellent relationships with corporate board members and stakeholders. The experience means that the company is a specialist firm with specialization in capital markets. Moreover, Fortress Investment Group is equipped with tools for securing financing through debt besides equity markets. Its long track record of portfolio management has given it extensive experience in institutional knowledge regarding various industries. Its employees possess substantial sector-specific expertise regarding different industries and their operation.

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Fortress Investment Group Personalizes Financial Product to Attract Customers

Fortress Investment Group was the first asset manager in the asset management industry to personalize various products with the aim of ensuring that customers get what they want. For a longer period, asset managers have always been involved in formulating and selling financial products that form a market standard. This means that most of the products sold are similar and customers have nothing to do but to accept the products in the industry.

However, Fortress Investment Group is intending to change the market by offering personalized financial products where customers will be highlighting what they need. This products will give an opportunity for customers to buy a product that meets their financial standards. Most of the financial organizations provide products where buyers have to pay high or an amount that they are not willing to pay, which makes them to adjust to financial plans provided by the company rather than what they are willing to pay.

By providing personalized products, Fortress Investment Group is banking on ensuring that the company will be able to get more profits by selling personalized products to the members of the public who are always interested investing in such products. It is common knowledge that customers are always willing to pay extra costs with the sole aim of getting a personalized financial product. This strategy has helped Fortress to remain competitive in an industry that has other financial organizations with similar products.

The other benefit that Fortress Investment Group got by personalizing its products is the ability to attract a large number of customers. Customers are interested in buying financial products or any other service in an institution where they feel that their interests are served. This is one of the strategies that the organization used to attract the large number of customers that it still has.

Moreover, Fortress Investment Group did not only get a large number of customers by formulating personalized products. It was also able to get loyal customers who felt that the company was better positioned in administering their needs as compared to other entities. This strategy has also been incorporated by other financial products with the aim of attracting new customers.

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Infinity Group Australia Ranked Top 100 Innovative Companies by AFC

Infinity Group Australia, founded in 2013 by Graeme Holm and Rebecca Walker, is a financial advising firm with a distinctive personal touch. After 15 years in finance, the founders noticed a lack of continuous support and educational advice given to those who received mortgage loans. Holm and Walker committed to helping Australians with debt counseling, mortgage services, and other financial planning tools to help keep Australian homeowners afloat.

By providing ongoing training and support, Infinity Group Australia fills a previously unoccupied niche in the Australian financial industry. The company’s cornerstone is mainly services for families, ensuring that their clients have round-the-clock reassurance involving their financial future, regardless of their mortgage situation. Holm and Walker pride themselves on providing a unique solution for each and every client individually, as no two situations are exactly alike. Infinity Group Australia’s focal point is distinguishing between a family’s “wants and needs”, coaching them on how to pay down their financial burdens the most efficiently while still being able to live in the manner to which they are accustomed. Clients are provided with monthly customized product reports, including advice to help them pay off their loans as quickly as possible.

Holm and Walker’s personalized approach has proven successful time and time again – Infinity Group Australia clients shaved an impressive average of $41,000 off of their debt within 12 months of utilizing the service. Their “wants versus needs” based method of financial education earned them the 58th spot in the Australian Financial Review’s (AFC) top 100 Most Innovative Australian Companies. The competition was set up and judged by Australia’s leading innovation consulting company, Inventium, in addition to a group of the financial industry’s leading experts. This prestigious ranking places Infinity Group Australia within the top 5.8% of competitors.

Infinity Group Australia is continuing to expand outside of the Sydney area, and is committed to the vision of ongoing individual training and support for Australian families. Holm and Walker are devoted to assisting each and every one of their clients to create a brighter financial future, and help them reach their home ownership goals, no matter their mortgage situation. Learn more :