Brazil’s Bradesco Change Of Guard From Luiz Carlos Trabuco Cappi To New CEO

History will remember Luiz Carlos Trabuco Cappi as one of the most diligent and accomplished CEO of Brazil’s Bradesco. Taking over the leadership of the banking giant from an equally accomplished CEO and jumping right into the turbulent waves of competition and falling stock prices, Luiz Carlos Trabuco Cappi did an amazing job of helping the company regain its covetous spot in the market. This however has not been easy but Mr. Luiz Carlos Trabuco Cappi, a man who has spent his entire career life at Bradesco was able to use his experience and knowledge of the company to achieve this.

Currently, Luiz Carlos Trabuco Cappi holds two most important positions in the company. He is the current CEO awaiting to hand over power come the next board meeting and also the acting Chairman of Bradesco’s board following the resignation of long time chairman Lázaro Brandão. Both positions will be filled 30 days to the bank’s annual shareholders meeting that is normally held on March of every year. Despite the fact that it is yet to be clear on who will replace Luiz Carlos Trabuco Cappi as the CEO, one thing is clear that the recruitment will be internal.

For the past few years starting with Luiz Carlos Trabuco Cappi appointment, the top person for the job has always been an internal employee. Mr. Lázaro Brandão started this organizational tradition when he nominated Luiz to be his immediate successor. According to organizational practices this recruitment mechanism is quite strategic and beneficial to the organization as it not only helps it save on recruiting and training expenses, but also ensures that the individual who get to keep the top most job understand the culture and traditions of the company pretty well. Some of the people poised as possible replacements of Luiz Carlos Trabuco Cappi include.

• Domingos Figueiredo Abreu, 58 years and is responsible for the bank’s treasury and lending services.
• Mauricio Machado de Minas is 58 years old responsible for Bradesco’s digital strategies.
• Josué Augusto Pancini 57, years Pancini, in charge of the bank’s branch network and the high-income segment.
• André Rodrigues Cano, 59 years. Executive is the head of Bradesco’s human resources department.
• Marcelo de Araujo Noronha, 52 years, head of Bradesco’s corporate and investment banking services.
• Octavio de Lazari, 54 years, head of the bank’s insurance department.
• Alexandre da Silva Gluher, 57 years Bradesco chief risk officer at the bank.

About Luiz Carlos Trabuco Cappi

When naming some of the greatest CEO’s in the Brazilian economy you wouldn’t miss to spot one name and that is of Luiz Carlos Trabuco Cappi. Mr. Luiz Carlos Trabuco Cappi has served with the largest private bank in the Brazilian economy since joining it as a clerk over four decades ago. In addition to being experienced, Luis Carlos Trabuco Cappi is academically competent having a Bachelor’s degree in Philosophy from Sao Paulo University.

To crown his success at Bradesco, Mr. Luis Carlos Trabuco Cappi has a number of awards that he received during his tenure at the company. Some of the most common award associated with this executive include the 2015 the Entrepreneur of the Year in Finance presented to him by Dinheiro. Two times Insurance Personality of the Year Award for his efforts and contribution to the Brazilian insurance sector.

Going forward, the future for Bradesco even with Mr. Luis Carlos Trabuco Cappi out of the picture still looks bright. It is expected that the next CEO will continue with the developmental records started by Mr. Carlos and continue growing the bank to the giant it is in its economy.

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Taking A Look Back At What Made Luiz Carlos Trabuco Great

Bradesco Needs A New President

In a response to Itaú Unibanco leading the market, Bradesco had chosen Luiz Carlos Trabuco to take over as President. The position was first taken in 1981 by Cypriano and Trabuco had been considered at the time. It was not an easy or brief decision to make, but the loyalty that Luiz had to the company made him stand out from the rest. With 38 years of tenure with the company, years of sales experience and some executive experience, they could not resist this selection.

Trabuco had already held an executive position for the largest insurance group in the country in 2003, so taking on this position should have been a breeze for him. He had been considered for the succession of Amador Aguiar in 1981, but the other board members had thought he was too inexperienced at just 47 years old. In the corporate world, leadership positions are reserved for the most senior members of the company.

Once Cypriano turned 65, the new rules of the company stated that he needs to turn over his position to another member. This is where Trabuco, the one who was considered prior, would take his position without any doubt. Luiz Carlos Trabuco had a huge undertaking now that Cypriano’s administration had purchased ten other banks and increased liabilities.

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Earlier in Luiz’s Career
Luiz Carlos Trabuco had a very modest start with the company. At the age of 18, he was merely a bank clerk at a Bradesco branch whilst he attended college. At FFLCH of USP, he had studied philosophy. He had then studied sociology at the Fundação School of Sociology and Politics of São Paulo while still working with the company.

By 1984, he was starting to work his way up in the company and became a Director. After years of great performance, he had taken the Vice President position in 1999. He had eventually taken the position as CEO in 2009.

More About Bradesco
Bradesco is headquartered in Cidade de Deus, Osasco (which is near São Paulo). Before Banco Itaú and Unibanco had merged to create a financial giant, Bradesco had been on top. It is one of the most recognize bank since it has over 5,300 branches all over the country with over 38,000 cash machines. They work with convenience stores, supermarkets and pharmacies to install machines in even more locations.

They are the first bank to implement biometric data as an additional security measure to prevent rampant theft. The palm of a customer’s hand can be used in lieu of their password as a way to prevent identity theft.

There are so many international locations of Bradesco, which is expected since it is such a large bank. You may find an affiliated branch in Hong Kong, New York, Luxembourg, Singapore and other financial capitals around the world. They are also traded on multiple international stock exchanges.

With the leadership of Luis Carlos Trabuco, the company has acquired many other relevant banks. They have made large purchases including Banco do Estado do Maranhão, Banco Mercantil de São Paulo, HSBC Brasil and many others.

Find more about Luiz Carlos Trabuco: http://fotos.estadao.com.br/galerias/cultura,luiz-carlos-trabuco-cappi-e-lucilia-diniz-ofereceram-jantar-em-torno-do-prefeito-joao-doria-e-sua-mulher-bia-nos-jardins,30901