Nathaniel Ru is definitely a mastermind when it comes to marketing. He has presented people with a better option for eating healthy. Sweetgreen has been the restaurant that he started that would get people talking about fresh fruit that is directly from farms.
People would become interested in this type of fast food because it presented a whole new way for people to think about eating healthy. Nathaniel Ru is the person that has led this crusade to a healthy eating environment, but it wasn’t always easy to do. In the beginning there had to be a strong amount of customer demand and growth for this restaurant in order for venture capitalists to participate in helping Nathaniel Ru grow his Sweetgreen franchise. Fortunately, the demand was incredible for this company. Nathaniel Ru proved to venture capitalists that there was a demand in a market for healthy food franchises. He would become one of the best resources for those people that were trying to find an alternative to the dollar menus and extra value menus that happy meals. Nathaniel Ru has been able to prove to so many venture capitalists that there is actually a market for the Sweetgreen franchise. He has raised more than 100 million in venture capital funding for the dream that he created. He is on his way to helping more people eat healthy, and his market is still growing because more people are finding out about this restaurant.
It isn’t located in all 50 states at this time, but this actually works to his advantage. The market has not become saturated yet, and Nathaniel Ru is still building what is considered a novelty franchise. Everyone has not had the opportunity to experience Sweetgreen yet so he has a lot of market to conquer. Right now his biggest focus is getting the word out, and this will be the most expensive thing that he has to do.
The next thing that is going to be an expense is his connection with farmers in terms of the food that is prepared inside the Sweetgreen restaurants. Nathaniel realizes that he has to connect with farmers in order to get access to the fresh produce that he plans to sell inside of his restaurant. He is proving that he has the ability to do this and still be profitable. Investors are eager to invest in the Nathaniel Ru vision.